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Work Smarter, Not Harder Podcast with Kim Sutton

We didn't start our businesses to become broke, broken and/or burnt out, but unfortunately, for so many parent entrepreneurs (parentpreneurs), that's exactly what happens. On The Work Smarter, Not Harder Podcast, Kim Sutton and her guests will empower Christian parentpreneurs like you with the systems and strategies you need to get away from your business and back to the people and activities you love. Topics discussed will include mindset, boundaries, confidence, visibility, business systems, team building, marketing, networking, relationships, work/life balance and more! #worksmarternotharder
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Work Smarter, Not Harder Podcast with Kim Sutton
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Mar 9, 2021

Description:

“After you get the clarity and the confidence, who knows how high you can go!” -Kim Sutton

 

Confidence and cockiness are two opposite things. You can’t have both for it contrasts the other. So how do you gain confidence and keep cockiness at bay? In this episode, Kim relates how she felt both and how it affected her business, family, and personal life. Tune in and hear what helped her regain confidence and experience abundance like never before! 



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Highlights:

00:20 The Confidence Trap 

04:46 Quit Insulting Yourself 

07:00 Don’t Give Up!

Mar 2, 2021

 “Clarity helps me say NO to the opportunities which aren't for me. And to say NO for the opportunities which don't pay what I know I'm worth.”  -Kim Sutton

 

The best thing about being an entrepreneur is the privilege to be of service to others. Yet, even the most successful businessman cannot serve everyone. So how do you find your niche? The best place to start is YOU! Gain clarity about what you truly want to do. Join Kim as she shares a simple practice you can do to gain clarity of who you are as an entrepreneur while maintaining boundaries and getting paid for what you’re worth. 



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Highlights:

00:40 What Do You Do?

05:00 When Clarity is a Blur

08:37 Have Your NO List

Feb 23, 2021

 “If you practice safe success, you can take care of yourself so that you can continue, and not sabotage it in some way that surprises you.” -Bridgit Dengel Gaspard

 

The worst moment ever: when you’re almost there then suddenly you’re stuck! Bridgit Dengel Gaspard calls this phenomenon, “The Final 8th”. In this episode, Kim and Bridgit unlock the mystery behind this strange event. What is the Final 8th? Why do many get stuck right before the finish line? What goals and practices can be detrimental to success? Most importantly, how can you move towards your goal fast while having fun along the journey. Press play and discover the enchanting path of safe success! 



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Highlights:

02:35 The Final 8th

09:51 Mirage Goal 

13:58 Voice Dialogue Technique 

22:24 Practice Safe Success

29:50 Are You Having Fun? 

37:30 What Rules Are You Living By? 

41:09 Say YES to Yourself More!

51:23 Live As If Any Moment You Could Get the Absolute Good News”

Feb 16, 2021

 "Hope can bring to light a lot of things that you have deep inside you. If you can keep that hope alive and feed it daily with something wonderful, you will find out that your avenues for growth are huge and available to you all over the place." -Marie White

 

“You’re on mute.” -We hear that often on our zoom meetings. But today, we will talk about being “mute” in the business setting. In order to survive, we let our society force us to conform to a norm, which does not fully resonate with us. Many have muted their own story- the very reason they started their business- in order to survive. In this episode, Kim and author Marie White discuss why you should share your voice, and how you can keep sharing it in this modern world. Also, listen to tips and information you can use to protect yourself, your business, and your network even if the web decides to “de-platform” you. The call to go back to real conversations has never been more urgent. Find your voice and move forward with hope with today’s conversation. 



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Highlights:

01:54 Keep the Hope

04:33 On Mute

08:09 Platform Troubles

16:07 Be Careful What You Google

20:16 Back to Conversations

26:22 Protect Yourself

28:19 Be Comfortable with Sharing Your Voice  

33:33 What Hope Can Bring 

Feb 2, 2021

Description:

"Leaders have to be the first at embracing change and innovation within themselves so that their people can too." -Rodney C. Burris

 

If money was not an issue, what would you do for free? Join Kim and Rodney C. Burris for a refreshing conversation about leadership and building a stronger team, with each member operating at their zone of genius. Listen as Kim and Rodney talk about the importance of getting perspective, nipping the root of unproductiveness, 4 zones from which one can operate, leading with heart, and listening to the gut-brain. Rodney also stresses what a leader should have, do, and be to facilitate team connection and elicit optimum performance. Press play and discover how to be free from stress and move towards your peace place!

 

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Highlights:

01:44 The Uninvited Speaker

09:55 The Heart of Being a Leader

20:58 What Zone are You Operating From

32:55 The Gift of Being Cognizable

40:38 The Ultimate Approach to Building a Stronger Team

48:38 Freedom from Stress, A Place of Peace

55:47 It Comes Down to Perspective

01:01:45 The Best Place to Start

Jan 26, 2021

Description:

"Our career is not something that we do. Those things should be expressions of who we are because you can't ever do anything outside yourself." -Rodney Burris  

 

Most people who look successful in their careers are in reality, stressed out instead of living with a sense of fulfillment. If that sounds like you or someone you know, this episode will help you move out of that phase. Join Kim as she interviews Rodney C. Burris, a sought after speaker, development coach, and published author. Kim and Rodney relate their struggles and lessons learned to keep their business and personal life balanced. Going all-in does not guarantee success. Break the wall that keeps you from thriving! Your business is not a reality survival show. Abundance will knock at your door today! 

 

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Highlights:

02:01 Passionate About Everything  

10:59 Chronic Sense Of Complacency

24:11  Rise From Zero

28:12 Surviving vs. Thriving

32:20 Part Of Business Is Our Story

37:09 What is a Career?

 

Jan 19, 2021

 “You don't need to have all the answers sometimes. The best answers that you can give yourself is silence.”  - Kim Sutton 

Worrying is human nature. Yet, worrying can become worrisome when it begins to take control of your life. Kim found herself in that mire for 40 long years! Today, we hear how Kim got her peculiar childhood nickname and how it adversely affected her life, health, relationships, and business. As Kim shares how she greatly benefited from learning to let go, envision yourself happier with peace of mind and youthful glow. Learn about simple ways you can do today to stop excessively worrying and regain your control. How simple? Tune in, and you'll find out! 

 

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Highlights:

  • 01:20 The Worrywart
  • 08:52 Sit Still & Listen
  • 12:05 How to Letting Go Of Worry
  • 16:05 What Should Be In Your Top Priority
Jan 12, 2021

“Remember that just because something worked for you yesterday doesn't mean that it's going to work for you today… Push, pause, reevaluate, and determine a new course.” - Kim Sutton

This year, 2021, is the year for a great reset. It's time to redefine what your dream life is truly like. You have the power to change or eliminate the things that made you unhappy and unfulfilled in the past. In this episode, Kim shares with us her great resets, lessons learned, practical applications, and blessings she received after taking the courage to protect her worth. If you are still being enslaved by other people's emergencies or demands, if you are still being mistreated, if you're still sleeping with your phone, or if you feel an emptiness in your life, press the play button because this podcast is for you! If all the hustling gives you more stress than success, pause and reevaluate because you deserve a better life.    

 

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Highlights:

00:53 The Great Reset In My Marriage

03:13 The Great Reset In My Value Of Self-worth

08:04 The Great Reset With My Clients
12:47 Let Go Of The Stress

18:58 The Great Reset In My Business

25:51 Set Boundaries

Jan 5, 2021

 “We deserve to be able to have fun in everything that we're doing.” - Kim Sutton

Welcome to the new season of Positive Productivity Podcast! 

Thank you for tuning in for the past 600+ episodes and for being with us along this journey. Your support is greatly encouraging. 

Like to many areas of our life, 2021 sees the Positive Productivity podcast evolving and adapting to the times.

In today’s episode, Kim shares her great reset and new changes to look forward to! If you are feeling tired, stressed out, or unhappy in your business, this podcast is for you. Like our past seasons, the focus is still on simplifying your business, so you can have more time to do the things that truly make you happy and feel alive. Jump in and let's start the year with an inspiring topic to keep you motivated and find enjoyment in your work.    

 

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Highlights:

00:59 Cutting Back

05:49 Stop SHOULDING!

09:44 How To Play In Your Business

19:45 2021 New Themes

26:27 Exercises & Fitness

Dec 15, 2020

“You don't have to wear yourself thin in order to give the best.”  - Elizabeth Hughes

Are you feeling stressed out, tired, listless, and unproductive? If so, get some sleep! It is the secret to productivity everybody is missing. Often we find ourselves awake and working when we should be sleeping. Join Kim and Elizabeth Hughes as they talk about the direct correlation between sleep and productivity. They discuss how a deep restful sleep helps in the overall physiological processes, which in turn equates to efficiency and functionality. On top of that, get some helpful tips on how to get the best out of your diet, experience better sleep, say NO without guilt and arguments to buy yourself more sleep time, and build a healthy concept of relaxation. We've always had a blind spot in medicine. But everybody, doctors themselves included, needs to give themselves the sleep they deserve. This is the real antidote to stress. So before you pop another pill, make sure to check out today's episode! 

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Highlights:

 

02:24 Sleep Is Productive

10:00 Healthy Lifestyle

16:17 Find Your Purpose

23:18 Stress & Sleep Together

30:39 Setting Boundaries Around Everything

45:11 Effect Of Stress

48:08 Self Healing

55:31 Learn & Listen To Our Patients

Nov 24, 2020

“Don't try to appeal to everyone… Be who you are, figure out the right people, and then it opens up this whole world of awesome options.” - Matt Johnson

Have you ever dreamt of making the world a  better place? That's a very noble passion. And by having that goal, you're already sparking the most important change you could ever make- a change in yourself. Of course, you want to widen and deepen your influence in the most profound way. So this week, Kim and Matt Johnson, the author of MicroFamous, share how we can start moving toward that goal in a realistic way. Matt answers fundamental questions such as: Where do we begin to make a change? Who can we begin creating that change with? What things should we focus on? How should we spend our valuable resources? Why should we narrow our scope? Making an impact is tedious, extensive work and it does not happen overnight. But it is possible! If you have a life-changing message, tune in for priceless wisdom and practical steps you can do to make sure your message reaches the right people in the right way and the right moment.

 

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Highlights:

 

02:35 Start With Where You’re At Right Now

10:08 Podcasting

15:32 Focusing One Thing At A Time

27:57 Focus At The Right People

31:49 Finding The Right People

37:22 Go Wide Then Go Deep

42:00 Micro Famous Guy

46:54 Famously Unavailable

Nov 17, 2020

"Take personal responsibility for your own progress." -William Hung

Rejections in real life are more painful than a big fat "NO" from Simon Cowell. But what if you received both? If you're a fan of American Idol, you'll love today's conversation with William Hung. You may remember him from season 3 with his version of "She Bangs" and how he raise to fame after receiving that dreaded "NO". If you're wondering what he's doing now, you'll be surprised to know that he's serving on a different stage as a motivational speaker. He helps his clients uncover and share their inspiring stories to the world.  In this episode, Kim and William talk about facing rejection with grace, "gamifying" your business, life hacks to be more free, and a better way to look at mistakes. If you're thinking of becoming a speaker one day, listen as William shares the secret to a good speak in presentation! 

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Highlights:

 

03:52 Exploring The World Of Speaking

08:58 Professional Poker Player

14:15 Word NO Is Not The End

19:20 Champion By Choice

24:14 Be Open To New Ideas

31:28 New Opportunities

34:35 Turn Stories To Inspiration

35:58 Mistakes: Own It!

Nov 3, 2020

"To be successful, it doesn't require resources. It requires being resourceful." - Brandon Fong

The solution to your sales pickles is here! This week, Kim interviews Brandon Fong, an Entrepreneur, Marketer, Author, & World Traveler. Brandon is currently on a mission to help 10,000 millennial entrepreneurs achieve success without sacrificing their health and family. Kim and Brandon talks about the power of connection, intelligent hustle, fear-setting exercise for decision making, and building value in your personal and professional life. Brandon also shares the common mistakes entrepreneurs make in expanding their network, how to uncover surface level feedback, and why every entrepreneur must cultivate resourcefulness. Tune in and hear Brandon's 3 Step Magic Formula for developing authentic connections!

 

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Highlights:

 

02:48 From Self-conscious To Entrepreneur

08:48 Intelligent Hustle & Unintelligent Hustle

12:25 Entrepreneurship In College

18:40 Fear Setting Exercise

21:46 7-Figure Millennials

23:5 Do Not Let Your Past Control You

32:13 Magic Connection Method

41:35 Dig Deeper To The Real Issues With Conversation

47:11 Wedding Postponed

51:27 Continue Growing Even With COVID

Oct 27, 2020

“We are all meant to sleep well. It’s just a matter of figuring it out and turning that around.” - Martha Lewis 

Are you sleeping as much as you should?? For many, getting a good night's sleep is a constant struggle. There are some who stay up late to finish work while others face a constant battle with their busy minds. 

In this episode, we’re going to address this issue with Martha Lewis, a Certified Sleep Like a Boss Consultant. Martha expounds on the environmental and biological factors that adversely affect sleep patterns, and how to naturally adjust your circadian rhythm so that you are not only getting enough sleep but a sweet sleep at that. She also lists the reasons we should stop neglecting our sleep right now and live a healthy life. Tune in and find out how to win at your nightly sleeping battles and find your bedtime “sweet spot” at last!

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Highlights:

03:01 Struggles With Sleep

06:28 Establish A Healthy Sleep Pattern

11:43 Sleep & Health Issues

17:14 Sleep Deprivation and Its Effect on Productivity

21:51 Finding Our Sweet Spot 

26:42 Cortisol Can Affect Sleep

31:48 Strategies To Sleeping Better

Oct 20, 2020

“Once you're clear on what you want to initiate, you don't have to wait for anyone; you don't even have to ask for permission. You have all the potential capacity within yourself to go into action.” - John Cole

What does your body graph say about you? If you're trying to find out what your purpose is, this episode may well resonate with you. Today, Kim sits with John Cole, an Expert Human Design Analyst. John explains how your Human Design Chart can help you be at peace with yourself. He also interprets what the channels, colors, and line activations represent and how it relates to your profile and what impact you can create. More importantly, learn how these concepts can help you build a strategy around your personal growth and relationships. Your energy works in surprising ways! Tune in and discover your manifesting potential! 

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Highlights:

05:09 Body Graph 

07:26 Human Design Chart Explained

16:48 Types Of Human Design

27:31 Emotional Authority Center In Our Body

37:29 Planetary Symbols

39:10 Significant Colors In The Body Chart

53:09 Tribal Channels: Impact On The World

1:05:31 Line Profile: Phase Of Life

1:14:22 The Manifester Strategy

Oct 13, 2020

“Unlock the talents you were given to be the best that you can be, and also to be the best that the world deserves from you.”  - Curt Mercadante

 

There’s a reason why everyone is born unique. Otherwise, no change will take place and no miracles will happen. But the journey is not easy- from identifying your gifts to finding courage to actually live it, and let alone impact the world. In this episode, Kim sits with Curt Mercadante, the author of the bestselling book, Five Pillars of the Freedom Lifestyle. Curt is an expert in helping others build authority brands and today, he shares the strategies, mindsets, and values that serve as prerequisites to unleashing your talents and following your passion. The “Greats” we know in history are all normal people like us. But what helped them to make a difference is their standing out as different. Listen in and be ready to show up in your most authentic self!

 

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Highlights:

04:35 From Success To Guilt 

10:51 Politics In Wealth And Entrepreneurship

15:42 Faith Versus Belief

21:11 Entrepreneurial Mindset

26:53 Scarcity Mindset To Reprogramming

32:02 Use Your God-Given Talent To Your Utmost

42:34 Authenticity: Know And Be Who You Are

Oct 6, 2020

“There is no right path to becoming an entrepreneur- everyone has their own path.” - Kimberly Weitkamp

 

Our society loves to put pressure on us, trying to shape us into its norms. But it is important to remember: No person & no situation can define how your journey is going to look like for you. Your way of navigating it, is what gives it value and meaning. In this episode, Kim and Kimberly Weitkamp talk about how we can own our journey. They talk about the importance of working with the right people as opposed to being tolerant, talking with your clients in their language, setting boundaries for yourself, showing up with your authentic self to gain trust, hunting for your ideal clients, and having sufficient self-time. Tune in and discover how you get back on track. You don’t want to be a sidekick. Take control, it’s your journey and you are the main character!

 

 

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Highlights:

04:44 From Scratch To Growth 

07:31 Know Who You Work With

17:31 Know Your Boundaries

21: 36 THE Golden Thread

26:10 YOU Have To Be In YOUR Marketing

32:53 Ideal Clients

36:35 Life Before Becoming An Entrepreneur

39:09 Work What You Love 

Sep 29, 2020

“Who you already are is your unique gift.” - Noelle Cordeaux

“Life is a journey”- sounds so overrated. But for us who are still along the way and understanding life, having a guide is absolutely a lifesaver. But with the choices laid before us, how do we know which one serves our needs? In this episode, Kim and Noelle Cordeaux talk about the subtle differences between a coach, a mentor, and a therapist so you can save yourself a lot of trouble before you hire one. Noelle also shares the benefits of being authentic rather than humanizing just so one can appear “perfect”, especially those who are seen as “leaders” of their own company. Your hesitations and what ifs are slowly stealing away your future! Tune in and discover how to hack your brain so you can make decisions better!

 

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Highlights:

04:26 Fake It Till You Make It

10:37 Heart-Centered Business

17:07 The ICF (International Coaching Federation)

23:19 With Or Without Accreditation?

25:56 Therapy versus Coaching versus Mentors

35:06 Community Building For Each Other

40:15 Why Being in Middle Age is Awesome

Sep 22, 2020

“When you show up, come early, to be prepared, and show up with your heart.” - Mitchell Levy

What do entrepreneurs need in order to grow their business? This week, Kim and Global Credibility Expert Mitchell Levy answer that question by diving deep into how entrepreneurs should show up. Credibility is an important aspect of entrepreneurship. But what does it mean and how do you build a solid credibility? Mitchell shares how to gain your clients’ trust, why careful preparation is needed when you show up, what place should failures take in your life, and why punctuality is more serious than you think. Also, listen as Mitchell talks about 4 things business owners can tap into to scale their business and the secret to making your profile a client magnet. Click the play button and join in for another fun-filled yet practical and meaningful conversation. 

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Highlights:

01:49 Credibility Defined
07:28 Credibility Of A Business Owner

10:04 Come, Prepare, Show-up
18:01 Business Automation
29:13 CPOP: Customer Point Of Pain

34:59 Dot Com Days To Book Publishing

41:59 Two Superpowers

Sep 15, 2020

“There is nothing stopping you from taking that biggest crisis that knocked you down and transforming yourself. It could be the boldest, most amazing version of yourself that shows up if you just do the work.” -Debi Silber

Time heals all wounds definitely does not apply to the heartbreak caused by betrayal. As unfair as it is, the victim is left to figure out how to put the broken and smashed pieces of his/her life back together. Needless to say, it is a cruel journey ahead. But what if you can use that nightmare to create a stronger, better, and more beautiful version of yourself? In this episode, Kim interviews Debi Silber, the Founder of Post Betrayal Transformation (PBT) Institute on how to do just that. Kim and Debi kick this conversation off by discussing the difference between resilience and actually being transformed. Debi also talks about the 5 stages of transformation, 3 discoveries about betrayal that will make you believe that healing is possible, how to stop betrayal from repeating itself, how to deal with family betrayal, how self-betrayal manifests, and why you should be deliberate about the motive behind extending forgiveness. Of course, we all want transformation, but where do we even begin? Listen in as Debi shares 4 questions to guide you out of victimhood to victory!

 

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Highlights:

02:02 Lied to, Cheated on, and Deceived

08:54 Transformation in the Process

14:52 Are You Self-Betraying? Answer These 4 Questions

17:08 3 Discoveries About Transformation

20:04 Why Self-Betrayal is the Worst!

25:51 The Reason Behind Repeat Betrayal 

28:36 5 Stages of Transformation

35:12 Out of Victimhood

42:44 From Betrayal to Breakthrough!

Sep 8, 2020

"One of the things that hurts us in terms of sales is we when really the only problem is, we're talking to the wrong people."  

Have you ever felt that you're not good at sales and never will be? Or have thought that what you offer may not be valuable enough? If this sounds like you, tune in to today's episode and let's break those mindsets with sensible and practical wisdom. Kim and Michelle Shaeffer talk about regaining your confidence so you can reach success in no time! As an Award-winning blogger and author, Michelle provides particulars on how to write a blog or speech that attracts traffic. She also let's us in on some premium tips and priceless information about coaching, speaking, podcasting, sales and sales offerings, finding the right clients, and more! Authenticity and confidence is the key and we'll dive more into that, no boring stuff, only real-life applications with a pinch of humor. Don't miss today's episode!

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Highlights:

04:01 Website Design To Blogger

10:29 Be Who You Are

14:57 Best Blog Post

22:12 Transition To Coaching & Consulting

33:12 Take Ownership

39:57 Finding The Value & The Right Client

48:40 Don’t Make Decisions For A Potential Client

54:06 Difference In Selling Your Program, Coaching & Consulting

Sep 1, 2020

"Recognize that you are stronger than you think and it all boils down to knowing your worth, loving yourself, and attracting all you deserve." - Simone Allison

Is your current relationship making you lose yourself? Today, Kim and Simone Allison will lead you towards the journey of finding yourself and thriving again. Many women go through a difficult relationship in the hands of a narcissist. But only a few find the courage to free themselves of this misery, at times because of some understandable and plausible causes. Yet, the question that everyone must ask is: Is your happiness worth staying in this relationship for one more day, or month, or year? Learn how you can move out of victimhood, speak your needs, live your truth, regain your worth, and voice your worth so that you can attract everything you deserve and nothing less. Also, discover practical ways you can set boundaries and expectations, be accountable, and finally, move on to a fresh start. Listen in and you'll be surprised to know that some of the worries holding you back aren't as bad as you think they might be!

Aug 25, 2020

Getting un-busy was about first getting a lot of those commitments off my plate so that they became a lot more manageable mentally and physically.” ~Garland Vance

Garland Vance was busy being busy when his doctor told him words he didn’t expect. “Your being busy will kill you.” Garland’s subsequent research not only changed him, but is on course to save the lives of many.

Listen as Garland and Kim Sutton share their own stories of being busy, the health implications each faced as a result, and the journey of their individual recoveries from busy-ness.

Show Notes
02:25 Kim’s sleep deprivation
04:03 Garland’s journey
09:31 Kim’s prescription
10:18 Garland’s thesis
13:31 Getting un-busy
16:11 Getting shit done
21:22 Knowing which goals to pursue
22:55 Working with his wife
25:04 Why Kim started her business
27:05 Defaulting to yes vs. defaulting to no
31:28 Purposeful, productive and peaceful
32:36 Purposeful Parentpreneurs
34:55 Girl Scouts
36:22 Controlling busy within the family
38:40 Prioritizing together over to-dos

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Aug 18, 2020

Ayahuasca is well known for it’s visionary properties and bright colors and light shows and that sort of thing. It’s also well known for cleaning - that is energetic, physical, emotional and spiritual cleaning or purification.” Zach Poitr

In 2009, while suffering from anxiety, depression and general discontent for his life, Zach Poitr was introduced to Ayahuasca and took a journey to Peru. His life was changed forever.

In this conversation, Zach expands Kim’s knowledge about herbal medicine. They talk about the visionary experiences associated with Ayahuasca, as well as discuss how a retreat works, what attendees can expect and more. In addition, Zach and Kim discuss common medical treatments, the state of legalizing controlled substances for medical reasons, and more!

Highlights:
02:03 What is Ayahuasca?
04:51 Ayahuasca’s healing reputation
07:18 Is Ayahuasca legal in the United States?
11:11 Ayahuasca (tea)
15:03 Healing with Ayahuasca
16:47 The visionary experiences
30:37 PTSD and Ayahuasca
34:43 MDMA
38:15 Ayahuasca vs. antidepressants and opioids
39:42 Kim’s thoughts on the FDA
44:54 Prepping clients for Ayahuasca retreats
48:13 Kim committed to mental hospital
50:15 Zach’s Ayahuasca journey
55:13 Go through a season
56:42 Human design
1:00:36 Considerations before a retreat

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Aug 11, 2020

“A landing page is simply an intentional conversion point where you’re trying to address a specific audience with a specific challenge with a specific solution.” - Bob Sparkins

Bob Sparkins has been with Leadpages since its early days. He was customer number 43 when he signed on on their first day in 2012. In 2014, Bob joined Leadpages as a full-time employee, and to this day teaches customers how to succeed with the product.

Listen as Bob and Kim talk shop, discussing split testing, brand consistency, mistakes entrepreneurs make on the landing pages, pop-ups and more!

Highlights

03:29 Bob’s background with Leadpages
06:45 Thinking about where you send people
09:01 Split testing
10:36 Consistency (from ads to landing page to thank you page)
17:00 Be willing to be more of you
22:11 What is a landing page?
25:53 Segmentation
28:00 Picking a niche
33:35 Knowing which sandbox you want to play in
36:53 Common mistakes on landing pages
41:45 Making URLs easier
45:30 Pop-ups

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