“If you’re too scared to share your idea, then you’re never going to get ahead; and if you do have a good idea, you just have to accept that it will be stolen”
Plann is an award-winning Instagram planning, scheduling, analytics application, and Christy Laurence just happens to be the founder. It all started with the idea of creating a tool that can help people to best utilize the marketing strengths of Instagram. With the help of a common flu that escalated to destroying Christy’s Vestibular function, she was able to find time to slowly sketch out the app. Through sheer determination and passion, Christy gave up her corporate salary in exchange for tech and knowledge to launch her idea to the world.
Christy details her experiences from the creation of the app, how much it costs for her to have the tech created and how she started to monetize her creation. She also talks about how Instagram is really a marketing tool, how Plann can help you in your business and how important it is to ask for help.
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Episode Highlights:
02:34 It started with post and delete
06:18 Sending idea out into the world
14:50 Apple vs. Android
24:50 Usual mistakes done on Instagram
33:35 Engaging conversations
41:08 Challenges Christy has faced