Almost all of us grow up thinking that we can only ever achieve anything in life by doing more. The hustle culture is one great product of this. Day and night, we all work our life away, forgetting that the reason we do it is so we can enjoy life. But are we really enjoying and finding fulfillment in it? In this episode, Kim Sutton sits down with Crista Grasso to talk about how we can achieve more by actually doing less. Known as "The Business Optimizer," Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She imparts her wisdom and expertise with us as she talks about what makes a lean business and how we can also apply it to our daily lives. Sometimes, doing more does not necessarily equate to having more. It helps to take a step back and assess which parts you can do more efficiently and productively. Lean out in this conversation.
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“You need to find the systems, and the tools, and the processes that work for you.” -Kim Sutton
This week, Kim shares what her smartest investment this year is, (which she resisted buying for so long). Why was Kim opposed to buying it? What made her change her mind? And how did this thing create significant changes in Kim’s life? Listen in as Kim reveals what this thing is, and maybe this can create wonders for you too!
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Highlights:
01:37 Health and Productivity
04:40 Get Up and Move Your Butt!
08:38 Find Your Smart System
“If you don't resonate, it's okay to let them go because there's somebody else out there who's waiting for your message. And if you are cluttering your feed with people that you don't even resonate with, then you're missing the opportunity to connect with the people who need you most.” -Kim Sutton
Social media can be highly distracting. Notifications, chats, feeds, and even friend count can get somebody occupied all day. If you are an entrepreneur, you might have thought at some point that these platforms can help you scale your business. But, think… Are your ideal clients really on social media all day, every day? In this episode, Kim shares what she learned about being on 180 Facebook groups, and how to save your sanity so that you can maximize your focus for the people that need you the most.
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Highlights:
00:48 To Friend or To Unfriend
02:51 A Huge Waste of Time
05:05 Maximize Your Focus for Your Ideal Clients
“Don't let anything interrupt you. You need to protect your productivity. We all need to be more aware of protecting our productivity, but it starts with you.” -Kim Sutton
Tough times, social media, a whole load of tasks, notifications, the kids, your pets, a knock on the door-- you name it! There are a lot that could potentially affect our focus and productivity. Of course, that is if we allow it. Listen in as Kim shares 3 simple yet effective strategies to help you protect your productivity!
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Highlights:
00:48 How Tough Times Affect Productivity
02:48 Tip#1: Journal
03:55 Tip#2: Music
03:53 Tip#3: Timers
07:34 Where it Starts
Each person has their own focus method that works best for their brain type. Focus@Will provides scientifically designed music to improve your concentration. Its creator, Will Henshall, was a founding member of the British pop band Londonbeat, which saw billboard success in the late 80s and early 90s. In this episode, Kim Sutton goes deep into Will’s journey from being a musician to founding his own business. Tune in and discover why easily distracted people need a lot of stimulation to help them focus. If you need tips and strategies to increase your concentration and productivity, this episode is for you!
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