“Never try to sell to someone that you haven’t already been yourself.”
Perry Marshall is a business consultant and best-selling author whose books include “80/20 Sales and Marketing” and “Ultimate Guide to Google AdWords.” Listen in as Kim and Perry discuss his 80/20 Principle. To put it simply, 80% of your results come from 20% of your effort. However, the exciting thing is that the concept of 80/20 is everywhere and Perry will tell you more about that in this episode. Tune in today!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp450
6:35 “Never try to sell to someone that you haven’t already been yourself.”
7:29 How to be successful? Find a niche that nobody scratched for you.
15:07 You want to occupy the #1 position in people’s brains.
22:33 What you need to do is fail fast.
22:46 “You learn not to get enamored with the ideas, you learn to get enamored with the execution of the idea.”
33:46 Not everything is equal!
37:38 The 20/120 Rule - 20% of your clients make 120% of your profits.
38:47 What if you get rid of the money-losing 10% of products, employees, vendors, & customers. Your business could be more profitable by subtraction.
40:10 Applying the 20/120 Rule.
Recently I found myself caught back in the circle of endless work. My family was seeing more of the back of my head than the front. While it may not seem productive, listen to the purchase we made and why I believe all the entrepreneurs should do the same.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp449
“It’s understanding what works well for ourselves. There’s no universal best practice. It’s all personal best practices.”
Former top 20 online poker player in the world, Chris Sparks, now an equally skilled productivity coach and Founder of Forcing Function is able to utilize traits learned from poker in the coaching industry. Listen in as Chris shares with Kim his “Hell yes or No” rule, the benefits of allowing time to discover, and how spending one productive hour focused on the most important task of the day can feel amazing.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp448
00:53 Who is Chris Sparks?
6:40 Reeling in and managing your own excitement
12:19 Controlling your calendar
17:49 Setting boundaries and expectations
24:56 Hire slow and fire fast with your clients
34:03 To be rich or to be a ruler?
39:57 Terminal goals VS instrumental goals
48:18 Chris’s unnegotiables
Every day we GET to choose to feel blessed by life’s circumstances or feel cursed. In my case, I choose to feel blessed and grateful for how I wake each morning. Listen as I explain.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp447
“You don’t have to be perfect, your message doesn’t have to be perfect. It has to be you.”
After receiving her business degree and finance degree, Reelika Schulte realized that working in a corporate job was not her dream come true. Now, a business and success coach for her coaching business Dream Lifestyle, LLC, she is able to help other entrepreneurs discover their niches and help them attract their ideal clients. Tune in as Kim and Reelika discuss affordable solutions to finding help, understanding the people you are working with, and the importance of knowing you have something valuable to share.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp446
1:11 Who is Reelika?
3:07 Saying yes to everyone and no to yourself
9:17 Software systems can help with self-care
15:12 Giving yourself permission
20:15 What are you looking for in clients?
26:03 Don’t sign up for tools you’re not going to use
32:53 What step one looks like
We need routines in the bath the same way we need routines in our business. Jumping around is not positive productivity. Listen in as I discuss how bringing your bath time routine into your business routine can be helpful.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp445
“The route cause and the solution to the financial situation is actually never really about money. It’s about anything else that ever made them feel unloved or unlovable, unworthy or unsafe.”
Morgana Rae is a Head Witch (“Women In Total Command of Her power”) and the Money Goddess of Charmed Life Coaching Inc. She has been coaching since 1996 and helps guide her clients to figuring out the route cause of their financial anxiety. Some causes can be love related, shame, or an accident, and she leads them on the path to facing and overcoming their challenges. Listen in today as Kim and Morgana discuss slaying money monsters and turning them into money honeys!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp444
1:59 Morgana’s story
4:30 Having a great relationship with money
11:30 Married 20 times… to the same man!
18:03 A lifelong journey to empowerment and self love
28:24 Giving your Money Monster a face
36:38 Creating space for your Money Honey
49:31 A confession from a suicidal woman
Being a “Yes Ma’am” or “Yes Sir” can have negative consequences on our personal and professional life, especially when we repeatedly fall short on our promises. Listen to hear the mistakes I’ve made and how you can avoid making the same.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp443
“Execution trumps ideas, everytime.”
Jeff “Shecky” Schechter is the CEO and Co-Founder of High Return Real Estate. An entrepreneur right from the start, he worked in many different businesses. Several years ago, Shecky’s private consulting business led him to a conversation with his current business partner, Jack, and the creation of their real estate business. Listen in as Kim and Shecky discuss his past, his present, his excitement for the future and his understanding of ‘the entrepreneurial way’ - that “shit’s gonna break.” Trust me, the whole conversation is this real!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp442
17:03 As an entrepreneur, just understand that “shit’s gonna break.”
18:19 Well, not everything happens for a reason
37:05 Pillars of a Strong Partnership: Open communication, trust, complementary strengths
When we feel resistance in our business, usually it’s because we’re doing something we shouldn’t. Listen to hear a recent example from my business, and what you should do about the resistance you feel in your own.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp441
“Most people’s biggest challenges are not skill sets they don’t have; they are patterns that are sabotaging their own success and the success of people around them.”
With a masters in communication, Jason Treu- Executive Coach from Jason Treu executive coaching, has the ability to go into businesses and discover the blind spots from within. He is able to spot the patterns that are destructive and correct them so that growth, relationships, and trust can occur. Listen in as Kim and Jason have a mindful conversation about internal blind spots, what is holding you back, and how psychological safety is a major factor of high performance.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp440
1:06 How Jason started out
7:01 Looking at the blind spots
14:14 Hitting the ceiling
23:25 Why what Jason does is true
34:47 Project Aristotle- Google’s study
48:36 Lead with vulnerability and build trust fast
55:50 The need for accountability
1:02:02 Confidence and Competence
Recently I was woken, before dawn, by a preschooler who didn’t want to sleep. Listen to hear the beautiful gift he shared with me, and the lesson I learned from it.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp439
“The essence of what I do is creating a culture. I actually go in and create a culture. The first way to do that is to look at what is deficient.”
Raised on a small country farm in Australia, Spike decided at the age of 8 years old that he would either be a doctor or go into the military. At the age of 15 he began an apprenticeship in the military and had the opportunity to become a Special Forces operative with training in industrial engineering and total quality management. Listen in as Spike shares with Kim the way to unlock profits inside a business, how safety is a key ingredient to a successful team, and the benefits of strong communication.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp438
1:27 Spike’s journey
6:12 Working with resistance in a company
12:59 Businesses have to provide safety
21:16 A favorite success story
28:17 How do you keep your presence from being scary?
35:02 What is in store for the next 90 days?
39:49 Bullet proof safety
Have you ever been in a relationship where someone assumed something about you which was totally untrue? I know I have! Listen as I share my thoughts on communicating vs. assuming.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp437
“What really matters in our life is being confident in who we are and what we believe in and also our relationships, the people we surround ourselves with.”
Having a sense of the life that she was living wasn’t enough, Petia moved to the US from Czech Republic when she was 21 years old, finished college, and joined the corporate world. After five years of corporate life she felt as though her life was a mess, battled eating disorders, low self-esteem, and hated life and herself. She needed a change and decided to hire a life and business coach. Petia discovered her path in life; she is now a Confidence Coach from Be Strong Minded and is impacting lives whether in her private sessions, in her Be Strong Minded podcasts, or on her social media outlets. Listen in as Kim and Petia reflect on how similar their lives are, knowing your value, and how meditation is power.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp436
1:37 Petia’s story
6:38 Making a difference- one post can help one person and that is enough
15:14 Social media manager to confidence coach
19:45 How do you put a price tag on yourself?
26:26 Can I get a discount on your services?
30:15 It’s not about the woo woo
32:41 Meditation is power- listening to your heart, not your head
Following the lead of our inner demons can have disastrous results in our personal or professional life. Listen to hear my thoughts.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp435
“Without sleep, there are no dreams to wake up to.”
Today, Camille Nisich operates as a Sleep and Stress Coach after watching her mom live a life of high stress and little sleep. Her mom’s health deteriorated due to her ‘high stress’ life and she ultimately passed away when Camille was only 12. Listen in as Kim and Camille discuss how stress is a big-time “sleep stealer” and the many reasons why sleep really is as important as we think it might be!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp434
4:36 One of the top “sleep stealers” is stress
8:36 “Sleep is an accelerator for your business.”
10:25 “The Lonely Hours”
14:07 First wave of drowsiness = go to bed
21:58 A coffee curfew
36:10 People will start to look “aged” when they are sleep deprived
Is your team in your business working FOR you or WITH you? Listen as I share my thoughts along with a reminder that there is no “I” in “Team.”
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp433
“As a freelancer, as an entrepreneur, as a business owner you need to build systems of accountability that will help hold and support you.”
Jordan Baker used his expertise in software development to help him create Focuster, a personal productivity tool (aka a scheduling calendar) that helps you manage not only your time but also your focus. Listen in as Kim and Jordan discuss focus, time, the difference between being productive and being busy, and much more!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp432
3:15 How to operate in an optimal state - aka being focused
3:32 How I developed Focuster
6:20 Three ways traditional “to do” lists are broken - 1) don’t account for time, 2) don’t distinguish the urgent from the important and 3) they’re stressful
10:36 Tony Robbins likes to say “If you talk about it, it’s a dream. But if you schedule it, it’s real.”
11:43 I realized that software can play a role in helping you focus & plan your time
12:50 Work on the right things in the right order because if you’re not doing that, you’re not being productive, you’re being busy
17:04 Time Blocking
25:50 Concentration Meditation
26:07 The reason behind procrastination
27:50 Work Meditation
Unlike the VHS tapes of days from the past, sometimes we need to stop rewinding our life tape and being unkindly critical to ourselves.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp431
“Ultimately as a parent we want our kids to be successful whether it is at home, in business, or their career of choice.”
A young entrepreneurial at heart with her own childhood lemonade stand and homemade Italian cookies as an up-sale, Muddy grew up in the suburbs of Chicago. With thorough administrative experience and know how, she developed Muddy Megabytes, a business that offers administrative services and all things technical. Tune in to hear Kim and Muddy hit topics on husband delegation, teaching children life skills at a young age, and multitasking VS serial tasking.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp430
00:04 Where “Muddy” came from
4:05 Biggest technical oversight
10:59 Husband delegation
14:23 Home Incorporated
16:35 Yes, I am WORKING from home
22:36 Teaching Kids life skills and business skills
34:19 Multitasking is a lie
39:39 I can’t do it all
With so many social media platforms taunting us to lose hours scrolling through feeds, I’ve recognized that it’s important for me to choose my primary platform carefully. Listen to hear the platform where I’m spending most of my time… and why!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp429
“I am a student of the world, I love learning new things.”
An entertainment lawyer once told Amy that she is nothing, a nobody, and has no money to make it in the entertainment industry. His free advice to her was to write about what she knows, create a blog, a book, and get out there. Now she is an author of a Best Seller “Book of Failures”, appears on a local talk show, has been filmed in a movie, and Amy’s own film is now in development. Listen in as Kim and Amy have a lighthearted conversation about failures, how kids can be a handful, and their advice on embracing your heritage!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp428
3:31 How her book came to be
9:06 Amy’s words are making people feel, more normal
16:53 The need to be searchable
23:40 The three calls
27:43 Visiting a friend in China
39:04 Now what does that entertainment attorney say??
46:07 Push past the “no’s”
As a marketing automation and business strategist, it would be almost an understatement to say I have been through a few marketing training programs. One common teaching I have heard, however, is that we should post rants on our feed to get more attention. Listen to hear my thoughts on this!
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp427
“The most important gift you can give a person is the unconditional belief in their ability.”
Tim was pictured as the poster child of success but in reality, he was miserable in his career; it wasn’t what he had expected. One day he woke up and decided to walk away from it all, leave corporate life behind and started an education software business. Listen in as Kim and Tim discuss core values, developing relationships and social skills, and how opportunities tend to present themselves once you stop chasing them.
Get the show notes, transcription and resources mentioned at https://thekimsutton.com/pp426
2:30 Biggest regrets
7:30 Core Values
12:40 Stop fighting, and just let things happen
14:19 This is how it has been done and should be done
25:25 Building relationships and social skills in this digital world
32:34 Haters are going to hate
39:05 Just believe
46:53 Supporting the community