“Before you write anything for a course or a blog post or whatever you are writing, you need to be incredibly, super clear on who you're writing it for… If you haven't gotten your ideal customer really, really deeply nailed down, then your copy is not going to connect.” –Emma Bates
Your identity is your brand. Knowing who you are as a business entity is as crucial as finding your identity as a person. Learn from today’s episode how our guest, Emma Bates, found her entrepreneurial identity and how this has helped her scale her business. Whether you’re in the season or reason or lesson stage, you have to know what really works for you and do it along with passion and really find that connection. That way, you will be able to put value in yourself, your time and your stand without having to dwell on your mistakes and really serving the ones who you can give your best to.
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Highlights:
02:24 The Super Writer and Mom
08:36 Write with Your Voice and Call to Action
15:01 What Are You Known For?
22:29 Go After Your Passion
26:45 Value Your Time
34:59 Laugh Your Mistakes Out
40:55 Stick to Your Business Rules
47:39 Know Who You’re Writing For