“Our content is a conversation. And the more we step into that and feel comfortable being real, the more they get to see what it would be like to work with us.” - Deb Coman
Connecting with your audience — and knowing who your ideal audience is — is key to converting content views into revenue. Join Deb Coman and Kim Sutton as they discuss how to create and share content, the value of authenticity and much more!
Highlights
06:15 Taking the next, right, step
08:55 Right steps vs. left steps
10:50 Foreclosure
13:23 What our business doesn’t have to be
14:54 Comprehensive content marketing strategies
17:29 Kim’s challenge with over-committing
21:42 What success means
25:08 Good Better Best
29:36 Seeing the opportunities to scale
31:55 The first client Kim left voluntarily
33:23 Alignment
33:57 Defining your values
35:24 Segmentation
35:35 How Kim is using Pinterest
36:58 What to set up before hitting “Publish”
40:20 Repurposing
45:03 Knowing our audience
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