“You don’t get trademark rights through the trademark registration process. The way the trademark laws work, is just by using a word or phrase in your business, you automatically get common-law trademark rights to it.” - Joey Vitale
Does legal jargon confuse the heck out of you? Do you wonder if you need a LLC to trademark any pieces of your business? If you answered ‘yes’ to any of the above, this is the episode for you!
Kim Sutton and Joey Vitale, the owner of Indie Law, dive into a yawn-free, easy-to-understand conversation about protecting our businesses assets. You’ll hear about Kim’s own struggles in her business, how many business owners assume (and act) incorrectly, and the truth about trademarks.
07:44 Becoming a lawyer
12:20 Pre-call questions
15:15 Mutual integrity
19:31 The legal stuff businesses should do
21:27 To LLC or not
23:08 Co-mingling assets
29:50 Getting to the heart of trademarks
43:37 What can you trademark?
50:24 Figuring out the time levers
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