Almost all of us grow up thinking that we can only ever achieve anything in life by doing more. The hustle culture is one great product of this. Day and night, we all work our life away, forgetting that the reason we do it is so we can enjoy life. But are we really enjoying and finding fulfillment in it? In this episode, Kim Sutton sits down with Crista Grasso to talk about how we can achieve more by actually doing less. Known as "The Business Optimizer," Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She imparts her wisdom and expertise with us as she talks about what makes a lean business and how we can also apply it to our daily lives. Sometimes, doing more does not necessarily equate to having more. It helps to take a step back and assess which parts you can do more efficiently and productively. Lean out in this conversation.
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