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Work Smarter, Not Harder Podcast with Kim Sutton

We didn't start our businesses to become broke, broken and/or burnt out, but unfortunately, for so many parent entrepreneurs (parentpreneurs), that's exactly what happens. On The Work Smarter, Not Harder Podcast, Kim Sutton and her guests will empower Christian parentpreneurs like you with the systems and strategies you need to get away from your business and back to the people and activities you love. Topics discussed will include mindset, boundaries, confidence, visibility, business systems, team building, marketing, networking, relationships, work/life balance and more! #worksmarternotharder
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Work Smarter, Not Harder Podcast with Kim Sutton
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Now displaying: January, 2020
Jan 28, 2020

As a teenager, Marc Guberti's mother suggested he create a blog to stay occupied. What nobody could have expected was that Marc's blog helped Marc become a multi-faceted, multi-passionate entrepreneur who, within a decade, has written over 20 books, hosted three podcasts, amassed a surprisingly large audience on social media AND developed multiple streams of income.

Listen as Marc and Kim Sutton chat about how Marc chooses his projects, how he maintains focus, the definition of good marketing, Chronic Idea Disorder, the quirks of being a multi-passionate entrepreneur and more.

Get the show notes and transcription at https://thekimsutton.com/pp639.

Jan 21, 2020

Hope Zvara was at a business mixer in her town when a conversation with a stranger took an unexpected turn and changed Hope’s future.

Listen as Hope and Kim Sutton chat about entrepreneurship, self-care, action, work-life balance and more!

Get the show notes and transcription at https://thekimsutton.com/pp638.

Jan 14, 2020

Nathan Hirsch became an entrepreneur in college when he opened a bookstore selling college textbooks. After receiving a cease and desist letter from his university due to his overwhelming success, he ventured into unknown territories where he experienced surprising results.

Listen as Nathan and Kim Sutton chat about outsourcing, finding creative solutions as entrepreneurs, the need for systems and processes in our businesses and more!

Get the show notes and transcription at https://thekimsutton.com/pp637.

Jan 7, 2020

Do you consider yourself to be a people pleaser, over-achiever, and/or not-rock-the-boater? Is saying “yes” a knee jerk reaction which you regret as soon as the words leave your mouth? If you resonate with any of the aforementioned, this episode is for you!

Nancy Levin was the Events Director at Hay House for 12 years but it wasn’t until she went through she went through a crisis that the lessons she learned from the great minds she worked with really landed with her.

Listen as Nancy and Kim Sutton chat about boundaries, mindset, confidence, perfectionism and more!

Get the show notes and transcription at https://thekimsutton.com/pp636.

Jan 2, 2020

“Our content is a conversation. And the more we step into that and feel comfortable being real, the more they get to see what it would be like to work with us.” - Deb Coman

Connecting with your audience — and knowing who your ideal audience is — is key to converting content views into revenue. Join Deb Coman and Kim Sutton as they discuss how to create and share content, the value of authenticity and much more!

Highlights

06:15 Taking the next, right, step
08:55 Right steps vs. left steps
10:50 Foreclosure
13:23 What our business doesn’t have to be
14:54 Comprehensive content marketing strategies
17:29 Kim’s challenge with over-committing
21:42 What success means
25:08 Good Better Best
29:36 Seeing the opportunities to scale
31:55 The first client Kim left voluntarily
33:23 Alignment
33:57 Defining your values
35:24 Segmentation
35:35 How Kim is using Pinterest
36:58 What to set up before hitting “Publish”
40:20 Repurposing
45:03 Knowing our audience

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