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Work Smarter, Not Harder Podcast with Kim Sutton

We didn't start our businesses to become broke, broken and/or burnt out, but unfortunately, for so many parent entrepreneurs (parentpreneurs), that's exactly what happens. On The Work Smarter, Not Harder Podcast, Kim Sutton and her guests will empower Christian parentpreneurs like you with the systems and strategies you need to get away from your business and back to the people and activities you love. Topics discussed will include mindset, boundaries, confidence, visibility, business systems, team building, marketing, networking, relationships, work/life balance and more! #worksmarternotharder
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Work Smarter, Not Harder Podcast with Kim Sutton
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Now displaying: June, 2020
Jun 30, 2020

“Every networking event that you do is a potential to bring you new business. Maybe they’re not going to use your service, but they’re going to tell someone else about your product or service.” - Robin Ryan

Do you discount the benefits of networking? Are you too busy online to spend time meeting people off-line? In this conversation, Robin Ryan and Kim Sutton talk about networking in person AND online, with a focus on live events and meetings and LinkedIn.

Highlights

02:42 High performing LinkedIn connection requests and headlines
05:50 How often should you revisit your LinkedIn profile and be active?
09:30 Bad-mouthing employers and/or clients publicly
12:03 How to craft your headline on LinkedIn
13:56 How to write a powerful LinkedIn summary
15:26 Quality vs. quantity in regards to LinkedIn connections
25:05 How to use LinkedIn
30:28 Virtual coffee
35:55 Networking
40:45 Kim’s first client interview
48:09 Oprah and Dr. Phil
54:21 Creating content

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Jun 23, 2020

“If you can’t help your customers be accountable to themselves and get them the results, you’re never going to have a long-term business.” - Andrew Izumi

Andrew Izumi was working the 9-5 corporate job and was a top-performing sales professional making well over 6-figures when he recognized a tugging in his heart to do and accomplish more. Today Andrew is the president of eBoomz, where he teaches entrepreneurs to scale their sales.

Sales becomes much easier when we’re building the right products and selling for the right reason(s). Listen as Andrew and Kim Sutton chat about knowing who our ideal audience is, getting clear on our goals, understanding our value, the psyche of pricing and more.

Highlights

01:44 “Normal”
02:52 Overcoming adversity
05:53 Goal-setting
09:06 Deciding how to build your audience
09:45 Knowing who you want to work with
12:49 Cost and value
16:05 Team empowerment and Standard Operating Procedures
17:31 The psyche of pricing
27:04 Skimming the surface in terms of client care
30:48 Pre-selling products
32:03 What is eBoomz?
34:06 Scaling up
39:29 Accountability

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Jun 16, 2020

“You don’t get trademark rights through the trademark registration process. The way the trademark laws work, is just by using a word or phrase in your business, you automatically get common-law trademark rights to it.” - Joey Vitale

Does legal jargon confuse the heck out of you? Do you wonder if you need a LLC to trademark any pieces of your business? If you answered ‘yes’ to any of the above, this is the episode for you!

Kim Sutton and Joey Vitale, the owner of Indie Law, dive into a yawn-free, easy-to-understand conversation about protecting our businesses assets. You’ll hear about Kim’s own struggles in her business, how many business owners assume (and act) incorrectly, and the truth about trademarks.

Highlights

07:44 Becoming a lawyer
10:20 Contracts
12:20 Pre-call questions
15:15 Mutual integrity
19:31 The legal stuff businesses should do
21:27 To LLC or not
23:08 Co-mingling assets
29:50 Getting to the heart of trademarks
43:37 What can you trademark?
50:24 Figuring out the time levers

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Jun 9, 2020

“Make your dreams happen by saving time for them.” - Tim Campos

Who controls your calendar? Do you? Or is your time at the mercy of other peoples’ needs and/or emergencies?

Today’s guest is Tim Campos, the co-founder and CEO of Woven. Woven is a scheduling system which helps subscribers spend time on the things that matter most. Listen as Tim and Kim Sutton dive deep into the ways our calendars can work for/against us, the need for time blocking, focus and connection.

Highlights

02:30 What our calendars are good — and not good — for.
03:47 Time blocking
04:59 Reactive calendar statistics
08:20 Cal Newport Deep Work
09:14 Choosing to focus
11:10 Lessons from Facebook
19:51 The cost of task switching
20:13 How Woven came about
30:09 Kim’s podcast recording schedule
40:14 Connected, connection and community
44:52 Planning the day

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