“A landing page is simply an intentional conversion point where you’re trying to address a specific audience with a specific challenge with a specific solution.” - Bob Sparkins
Bob Sparkins has been with Leadpages since its early days. He was customer number 43 when he signed on on their first day in 2012. In 2014, Bob joined Leadpages as a full-time employee, and to this day teaches customers how to succeed with the product.
Listen as Bob and Kim talk shop, discussing split testing, brand consistency, mistakes entrepreneurs make on the landing pages, pop-ups and more!
Highlights
03:29 Bob’s background with Leadpages
06:45 Thinking about where you send people
09:01 Split testing
10:36 Consistency (from ads to landing page to thank you page)
17:00 Be willing to be more of you
22:11 What is a landing page?
25:53 Segmentation
28:00 Picking a niche
33:35 Knowing which sandbox you want to play in
36:53 Common mistakes on landing pages
41:45 Making URLs easier
45:30 Pop-ups
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